Liz Diedrich, founder and CEO of Diedrich RPM (research propelled marketing), provides a variety of helpful perspectives in this One Take CEO Interview.
One pertains to what’s working best in marketing today. “We’re seeing very dramatic shifts in terms of what is working digitally: Retargeting—the ads that follow you around— has produced huge conversions in of all things hospitality,” she says. “The lesson here is to not give up, to be agile, look at what’s happening and test things.”
Another observation: “Get out there and talk with other people who have your best interest at heart, and take care of yourself, too,” Diedrich says. This may have seemed rather basic a concept pre-Covid-19, but she’s noticed more and more business owners who are instead falling into the trap of hunkering down to fight the pandemic and related recession, alone.
About One Take CEO Interviews: CEOs share how they’re leading during 2020’s pandemic and other challenges in unscripted, live-recorded ‘one take’ interviews with Dale Kurschner, a 30-year business journalism leader who today serves as a strategic marketing and communication consultant at Platinum Group. Note: No funding or other financial consideration is provided by companies interviewed in this series. Interviews are by invitation only and pursued on the relevance of what may be discussed during an interview.
For more information, contact Info@MNperspectives.com