October 24, 2021

Category: COVID-19 leadership

What’s Working Best in Marketing Now, and How to Stay Sane During Such Uncertain Times
Communication, COVID-19 leadership, Economy, Marketing

What’s Working Best in Marketing Now, and How to Stay Sane During Such Uncertain Times

Liz Diedrich, founder and CEO of Diedrich RPM (research propelled marketing), provides a variety of helpful perspectives in this One Take CEO Interview. One pertains to what’s working best in marketing today. “We’re seeing very dramatic shifts in terms of what is working digitally: Retargeting—the ads that follow you around— has produced huge conversions in […]

Read More
CEO Kyle Kottke on Running a Trucking Company During Covid-19, and Why 2021 Should be Good
COVID-19 leadership, Family Business, Leadership, Logistics, Transportation

CEO Kyle Kottke on Running a Trucking Company During Covid-19, and Why 2021 Should be Good

Kottke Trucking Co. Co-Owner and CEO Kyle Kottke shares during this on-site video interview how his Buffalo Lake, MN-based trucking business has adapted in many ways since Covid-19 began to affect the economy back in March. This includes helping truckers find places to stop for gas and to stay overnight, when most locations shut down […]

Read More
Tastefully Simple’s Jill Blashak Strahan on Lessons from Quick Success, 7 Years of Losses & Return to Profit
COVID-19 leadership, Food, Leadership

Tastefully Simple’s Jill Blashak Strahan on Lessons from Quick Success, 7 Years of Losses & Return to Profit

Tastefully Simple Founder and CEO Jill Blashak Strahan shares during in a brief interview what it was like to grow her 1995 startup into a $143 million-a-year business, and then lead through seven consecutive years of losses before Covid-19 hit. Ironically those recent tough times forced her organization to return to being scrappy like it […]

Read More
Northern Ingredients CEO Robert Schafer on Placing Workplace Culture Before Profits
COVID-19 leadership, Entrepreneurism, Family Business, Food, Leadership

Northern Ingredients CEO Robert Schafer on Placing Workplace Culture Before Profits

Founder and CEO Bob Schafer created a highly successful bakery supply business from scratch all from operating cash flow; no debt. Mixing and/or distributing 150 million pounds a year of ingredients to food manufacturers, this Minnesota Family Business Award-winning company has weathered three recessions since its founding in 1991. Thus far it is handing the […]

Read More
Leading When People Are Stressed, Plus How Best to Bring Employees Back to the Office
Commercial Real Estate, COVID-19 leadership, Economy, Law, Leadership, Talent Management

Leading When People Are Stressed, Plus How Best to Bring Employees Back to the Office

These issues and more are explored in this week’s One Take CEO Interview with Jim Snoxell, CEO and chair of the business law and nonprofits department at the law firm Henningson & Snoxell. “It took me a while to realize this but there’s no question the ongoing Covid-19 [pandemic] and all the social unrest and political discomfort going […]

Read More
Allina Health’s Penny Wheeler on Leading During Covid-19, Riots & an Uncertain Economy
Communication, COVID-19 leadership, Economy, Health Care, Jobs, Leadership, Society

Allina Health’s Penny Wheeler on Leading During Covid-19, Riots & an Uncertain Economy

During this week’s One Take CEO Interview sponsored by Platinum Group, President and CEO Penny Wheeler discusses how she’s leading $4.4 billion health care provider Allina Health during Covid-19, how it survived fires and looting last month that damaged or destroyed most neighboring properties, and how she and her employees look to effect meaningful change […]

Read More