We soon end the strangest year most of us have experienced, one in which uncertainty as individuals, families, organizations, communities, states and a nation reached its highest point since World War II. Some did well, some remain in limbo, some were severely affected. We all face continued uncertainty for at least the next six months, […]
What’s Working Best in Marketing Now, and How to Stay Sane During Such Uncertain Times
Liz Diedrich, founder and CEO of Diedrich RPM (research propelled marketing), provides a variety of helpful perspectives in this One Take CEO Interview. One pertains to what’s working best in marketing today. “We’re seeing very dramatic shifts in terms of what is working digitally: Retargeting—the ads that follow you around— has produced huge conversions in […]